TikTok Small Business Hashtag Report
To reach small business audiences on TikTok, creators are finding success with tags like #bigorder and #asmrsounds. ContentScout analyzed 164 public posts in this niche this week, which generated an overall average of 574,707 views and a 7.40% median engagement rate. High-performing tags range from broad topics to specific community trends, but you should select them strategically rather than using them all at once.
ContentScout's own analysis: we sample real public posts matching small business search terms on TikTok and score them by how much engagement they're getting relative to how recently they were posted. Hashtags are ranked by the average views of the posts using them, not by how often they appear. The numbers describe those posts, they don't promise results.
#bigorder
2 posts in sample
- 3.3M
- Avg. views
- 6.4%
- Engagement
#asmrsounds
3 posts in sample
- 2.8M
- Avg. views
- 6.0%
- Engagement
#mindset
2 posts in sample
- 2.8M
- Avg. views
- 12.1%
- Engagement
#viral
9 posts in sample
- 2.4M
- Avg. views
- 7.6%
- Engagement
#orderpacking
2 posts in sample
- 2.4M
- Avg. views
- 4.7%
- Engagement
#mysterybox
3 posts in sample
- 2.3M
- Avg. views
- 5.2%
- Engagement
#millionaire
2 posts in sample
- 2M
- Avg. views
- 8.0%
- Engagement
#tiktok
3 posts in sample
- 1.9M
- Avg. views
- 3.1%
- Engagement
#supportsmallbusiness
4 posts in sample
- 1.9M
- Avg. views
- 11.9%
- Engagement
#asmrpacking
2 posts in sample
- 1.9M
- Avg. views
- 7.3%
- Engagement
#foryou
3 posts in sample
- 1.9M
- Avg. views
- 5.5%
- Engagement
#trending
4 posts in sample
- 1.7M
- Avg. views
- 7.0%
- Engagement
#womeninbusiness
2 posts in sample
- 1.6M
- Avg. views
- 8.5%
- Engagement
#dayinthelife
2 posts in sample
- 1.6M
- Avg. views
- 6.0%
- Engagement
#custom
2 posts in sample
- 1.5M
- Avg. views
- 2.1%
- Engagement
#ladyshome
2 posts in sample
- 1.5M
- Avg. views
- 2.1%
- Engagement
#asmr
13 posts in sample
- 1.5M
- Avg. views
- 4.9%
- Engagement
#safetyfirst
3 posts in sample
- 1.5M
- Avg. views
- 2.1%
- Engagement
#selfdefense
3 posts in sample
- 1.5M
- Avg. views
- 2.1%
- Engagement
#smallbusinesssupport
2 posts in sample
- 1.5M
- Avg. views
- 5.6%
- Engagement
#luckyscoop
5 posts in sample
- 1.4M
- Avg. views
- 7.8%
- Engagement
#mysteryscoop
6 posts in sample
- 1.2M
- Avg. views
- 7.3%
- Engagement
#usa
5 posts in sample
- 1.2M
- Avg. views
- 2.7%
- Engagement
#foryoupage
4 posts in sample
- 1.2M
- Avg. views
- 10.1%
- Engagement
#fypシ
7 posts in sample
- 1.1M
- Avg. views
- 13.5%
- Engagement
Questions, answered.
How was this data collected and measured?+
We analyzed a sample of 164 real, public TikTok posts in the small business niche this week. We measured performance by tracking the average views and median engagement rates for posts containing each hashtag, then ranked them using a custom scoring system.
Should I use all of these hashtags in my next post?+
No, you should not use all of these hashtags at once. Instead, choose a mix of specific tags like #orderpacking, which has a 4.74% median engagement rate across 2 posts, and broader tags like #viral, which appeared on 9 posts with a 7.56% median engagement rate.
Does using #bigorder guarantee my post will get over three million views?+
No, the average of 3,280,728 views for #bigorder simply describes the performance of the 2 posts in our sample that used it. Hashtag performance describes past post success, not a guaranteed future result.
How does this week's data compare to previous weeks?+
Since this is the first time we have run this report, we do not have prior data to compare against yet. We will establish trends as we gather more data in future runs.
Which hashtag has the highest engagement rate in this report?+
The hashtag #mindset has the highest median engagement rate in this sample at 12.06% across 2 posts, followed closely by #supportsmallbusiness at 11.95% across 4 posts.
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