Instagram Hashtags for Small Business
This week, we sampled 68 public Instagram posts in the Small Business niche. The average views across the sample are 28457, and the median engagement rate is 7.77 percent. Average views increased from 25481 in the previous run. Here are the hashtags these posts use.
ContentScout's own analysis: we sample real public posts matching small business search terms on Instagram and score them by how much engagement they're getting relative to how recently they were posted. Hashtags are ranked by the average views of the posts using them, not by how often they appear. The numbers describe those posts, they don't promise results.

#entrepreneurs
2 posts in sample
- 109K
- Avg. views
- 13.2%
- Engagement

#socialmediamarketing
2 posts in sample
- 94K
- Avg. views
- 5.0%
- Engagement

#advice
2 posts in sample
- 81K
- Avg. views
- 13.6%
- Engagement

#businessadvice
2 posts in sample
- 81K
- Avg. views
- 3.9%
- Engagement

#smallbusinessowner
5 posts in sample
- 51K
- Avg. views
- 7.7%
- Engagement

#entrepreneurship
5 posts in sample
- 44K
- Avg. views
- 5.3%
- Engagement

#business
5 posts in sample
- 36K
- Avg. views
- 5.5%
- Engagement

#businessowner
13 posts in sample
- 22K
- Avg. views
- 5.5%
- Engagement

#entrepreneur
12 posts in sample
- 21K
- Avg. views
- 6.7%
- Engagement

#smallbusiness
13 posts in sample
- 14K
- Avg. views
- 6.8%
- Engagement

#motivation
2 posts in sample
- 10K
- Avg. views
- 6.7%
- Engagement

#shopsmall
11 posts in sample
- 7.3K
- Avg. views
- 9.1%
- Engagement

#productlaunch
3 posts in sample
- 2.3K
- Avg. views
- 11.0%
- Engagement

#relatable
2 posts in sample
- 1.3K
- Avg. views
- 6.2%
- Engagement

#grandrapids
2 posts in sample
- 999
- Avg. views
- 8.2%
- Engagement

#founder
4 posts in sample
- 996
- Avg. views
- 2.5%
- Engagement

#stationery
2 posts in sample
- 445
- Avg. views
- 88.1%
- Engagement

#giftshop
2 posts in sample
- 445
- Avg. views
- 88.1%
- Engagement

#businesstips
2 posts in sample
- 342
- Avg. views
- 3.5%
- Engagement
Questions, answered.
How is this data measured?+
ContentScout reads social data from public Instagram posts in the Small Business niche and ranks the hashtags using its own scoring method.
Should I use all of these hashtags at once?+
No. The data lists individual hashtags and the metrics for posts using them, and you do not need to use them all together.
Do these view numbers guarantee my results?+
No. A hashtag's average views describe the posts using it in our sample, and they do not guarantee your reach.
Which hashtags have the highest average views?+
#entrepreneurs leads the sample with 109034 average views across 2 posts, followed by #socialmediamarketing with 94238 average views.
Which tags appear most frequently in the sample?+
#businessowner and #smallbusiness appear on 13 posts each, while #entrepreneur appears on 12 posts.
More on Small Business on Instagram
Small Business on other platforms
Hashtags that work in other Instagram niches
