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InstagramSmall Business

Instagram Hashtags for Small Business

This week, we sampled 68 public Instagram posts in the Small Business niche. The average views across the sample are 28457, and the median engagement rate is 7.77 percent. Average views increased from 25481 in the previous run. Here are the hashtags these posts use.

ContentScout's own analysis: we sample real public posts matching small business search terms on Instagram and score them by how much engagement they're getting relative to how recently they were posted. Hashtags are ranked by the average views of the posts using them, not by how often they appear. The numbers describe those posts, they don't promise results.

28K
Avg. views
7.8%
Median engagement
68
Posts analyzed
+12%
Vs. last week
  1. #entrepreneurs

    #entrepreneurs

    2 posts in sample

    109K
    Avg. views
  2. #socialmediamarketing

    #socialmediamarketing

    2 posts in sample

    94K
    Avg. views
  3. #advice

    #advice

    2 posts in sample

    81K
    Avg. views
  4. #businessadvice

    #businessadvice

    2 posts in sample

    81K
    Avg. views
  5. #smallbusinessowner

    #smallbusinessowner

    5 posts in sample

    51K
    Avg. views
  6. #entrepreneurship

    #entrepreneurship

    5 posts in sample

    44K
    Avg. views
  7. #business

    #business

    5 posts in sample

    36K
    Avg. views
  8. #businessowner

    #businessowner

    13 posts in sample

    22K
    Avg. views
  9. #entrepreneur

    #entrepreneur

    12 posts in sample

    21K
    Avg. views
  10. #smallbusiness

    #smallbusiness

    13 posts in sample

    14K
    Avg. views
  11. #motivation

    #motivation

    2 posts in sample

    10K
    Avg. views
  12. #shopsmall

    #shopsmall

    11 posts in sample

    7.3K
    Avg. views
  13. #productlaunch

    #productlaunch

    3 posts in sample

    2.3K
    Avg. views
  14. #relatable

    #relatable

    2 posts in sample

    1.3K
    Avg. views
  15. #grandrapids

    #grandrapids

    2 posts in sample

    999
    Avg. views
  16. #founder

    #founder

    4 posts in sample

    996
    Avg. views
  17. #stationery

    #stationery

    2 posts in sample

    445
    Avg. views
  18. #giftshop

    #giftshop

    2 posts in sample

    445
    Avg. views
  19. #businesstips

    #businesstips

    2 posts in sample

    342
    Avg. views
questions

Questions, answered.

How is this data measured?+

ContentScout reads social data from public Instagram posts in the Small Business niche and ranks the hashtags using its own scoring method.

Should I use all of these hashtags at once?+

No. The data lists individual hashtags and the metrics for posts using them, and you do not need to use them all together.

Do these view numbers guarantee my results?+

No. A hashtag's average views describe the posts using it in our sample, and they do not guarantee your reach.

Which hashtags have the highest average views?+

#entrepreneurs leads the sample with 109034 average views across 2 posts, followed by #socialmediamarketing with 94238 average views.

Which tags appear most frequently in the sample?+

#businessowner and #smallbusiness appear on 13 posts each, while #entrepreneur appears on 12 posts.