InstagramParenting

Instagram Parenting Hashtag Performance

This week, we sampled 63 public Parenting posts on Instagram. The average view count across the sample is 179972, with a median engagement rate of 4.41 percent. In the previous run, average views were 488501.

ContentScout's own analysis: we sample real public posts matching parenting search terms on Instagram and score them by how much engagement they're getting relative to how recently they were posted. Hashtags are ranked by the average views of the posts using them, not by how often they appear. The numbers describe those posts, they don't promise results.

avg. views

180K

179,972 per post

median engagement

4.4%

4.41% exact

posts analyzed

63

public, from this week

vs. last week

-63%

in average views

This week's ranking

  1. #gentleparenting

    #gentleparenting

    2 posts in sample

    1M
    Avg. views
  2. #motherhood

    #motherhood

    14 posts in sample

    434K
    Avg. views
  3. #momlife

    #momlife

    20 posts in sample

    399K
    Avg. views
  4. #motivation

    #motivation

    2 posts in sample

    257K
    Avg. views
  5. #raisingkids

    #raisingkids

    2 posts in sample

    257K
    Avg. views
  6. #parenting

    #parenting

    13 posts in sample

    221K
    Avg. views
  7. #childdevelopment

    #childdevelopment

    2 posts in sample

    209K
    Avg. views
  8. #kids

    #kids

    2 posts in sample

    150K
    Avg. views
  9. #babysleeptips

    #babysleeptips

    2 posts in sample

    138K
    Avg. views
  10. #parentingtips

    #parentingtips

    8 posts in sample

    78K
    Avg. views
  11. #family

    #family

    2 posts in sample

    67K
    Avg. views
  12. #sahm

    #sahm

    2 posts in sample

    58K
    Avg. views
  13. #workingmom

    #workingmom

    2 posts in sample

    57K
    Avg. views
  14. #momsofinstagram

    #momsofinstagram

    9 posts in sample

    27K
    Avg. views
  15. #babysleep

    #babysleep

    2 posts in sample

    21K
    Avg. views
  16. #relatablemom

    #relatablemom

    3 posts in sample

    17K
    Avg. views
  17. #babyroutine

    #babyroutine

    5 posts in sample

    11K
    Avg. views
  18. #newborncare

    #newborncare

    2 posts in sample

    2.9K
    Avg. views
  19. #motherhoodunplugged

    #motherhoodunplugged

    2 posts in sample

    2.5K
    Avg. views
  20. #learnwithsuchith

    #learnwithsuchith

    2 posts in sample

    822
    Avg. views
  21. #earlylearning

    #earlylearning

    2 posts in sample

    822
    Avg. views
  22. #postpartum

    #postpartum

    3 posts in sample

    580
    Avg. views
  23. #momsofig

    #momsofig

    2 posts in sample

    0
    Avg. views

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About this ranking

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How is this data measured?

ContentScout reads social data from real public posts sampled this week and scores them to rank the hashtags.

Which hashtag has the highest average views?

Hashtag gentleparenting leads the ranking with an average of 1001100 views across 2 posts and a 10.82 percent median engagement rate.

Are high average views a guarantee of performance?

No. A hashtag's average views describe the posts using it, and do not guarantee results. Do not use all of these tags at once.

How many posts used motherhood and momlife?

Motherhood appears on 14 posts with 434246 average views, while momlife appears on 20 posts with 398522 average views.