Instagram Parenting Hashtag Performance
This week, we sampled 63 public Parenting posts on Instagram. The average view count across the sample is 179972, with a median engagement rate of 4.41 percent. In the previous run, average views were 488501.
ContentScout's own analysis: we sample real public posts matching parenting search terms on Instagram and score them by how much engagement they're getting relative to how recently they were posted. Hashtags are ranked by the average views of the posts using them, not by how often they appear. The numbers describe those posts, they don't promise results.
avg. views
180K
179,972 per post
median engagement
4.4%
4.41% exact
posts analyzed
63
public, from this week
vs. last week
-63%
in average views
This week's ranking

#gentleparenting
2 posts in sample
- 1M
- Avg. views
- 10.8%
- Engagement

#motherhood
14 posts in sample
- 434K
- Avg. views
- 2.6%
- Engagement

#momlife
20 posts in sample
- 399K
- Avg. views
- 2.6%
- Engagement

#motivation
2 posts in sample
- 257K
- Avg. views
- 7.7%
- Engagement

#raisingkids
2 posts in sample
- 257K
- Avg. views
- 7.7%
- Engagement

#parenting
13 posts in sample
- 221K
- Avg. views
- 6.5%
- Engagement

#childdevelopment
2 posts in sample
- 209K
- Avg. views
- 3.7%
- Engagement

#kids
2 posts in sample
- 150K
- Avg. views
- 2.8%
- Engagement

#babysleeptips
2 posts in sample
- 138K
- Avg. views
- 2.7%
- Engagement

#parentingtips
8 posts in sample
- 78K
- Avg. views
- 2.1%
- Engagement

#family
2 posts in sample
- 67K
- Avg. views
- 3.6%
- Engagement

#sahm
2 posts in sample
- 58K
- Avg. views
- 6.9%
- Engagement

#workingmom
2 posts in sample
- 57K
- Avg. views
- 4.8%
- Engagement

#momsofinstagram
9 posts in sample
- 27K
- Avg. views
- 3.0%
- Engagement

#babysleep
2 posts in sample
- 21K
- Avg. views
- 1.7%
- Engagement

#relatablemom
3 posts in sample
- 17K
- Avg. views
- 3.0%
- Engagement

#babyroutine
5 posts in sample
- 11K
- Avg. views
- 1.1%
- Engagement

#newborncare
2 posts in sample
- 2.9K
- Avg. views
- 1.6%
- Engagement

#motherhoodunplugged
2 posts in sample
- 2.5K
- Avg. views
- 3.1%
- Engagement

#learnwithsuchith
2 posts in sample
- 822
- Avg. views
- 1.4%
- Engagement

#earlylearning
2 posts in sample
- 822
- Avg. views
- 1.4%
- Engagement

#postpartum
3 posts in sample
- 580
- Avg. views
- 7.1%
- Engagement

#momsofig
2 posts in sample
- 0
- Avg. views
- 0.0%
- Engagement
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