Top Instagram Hashtags for Parenting Content
This page shows hashtags used by 67 public parenting posts sampled this week on Instagram. Average views across the sample reach 2222073 with a median engagement rate of 2.26 percent. This is the first time this page has data, so no prior run exists for comparison.
ContentScout's own analysis: we sample real public posts matching parenting search terms on Instagram and score them by how much engagement they're getting relative to how recently they were posted. Hashtags are ranked by the average views of the posts using them, not by how often they appear. The numbers describe those posts, they don't promise results.
#relatable
2 posts in sample
- 34M
- Avg. views
- 2.5%
- Engagement
#girlmom
2 posts in sample
- 23M
- Avg. views
- 2.5%
- Engagement
#funny
3 posts in sample
- 13M
- Avg. views
- 3.9%
- Engagement
#dad
2 posts in sample
- 7.8M
- Avg. views
- 7.3%
- Engagement
#toddler
2 posts in sample
- 7.6M
- Avg. views
- 6.2%
- Engagement
#newborn
3 posts in sample
- 6.8M
- Avg. views
- 1.3%
- Engagement
#reels
3 posts in sample
- 5.9M
- Avg. views
- 2.5%
- Engagement
#momlife
23 posts in sample
- 3.1M
- Avg. views
- 2.5%
- Engagement
#childdevelopment
5 posts in sample
- 1.7M
- Avg. views
- 3.0%
- Engagement
#reelsinstagram
2 posts in sample
- 1.5M
- Avg. views
- 1.6%
- Engagement
#motherhood
17 posts in sample
- 1.4M
- Avg. views
- 1.9%
- Engagement
#moms
2 posts in sample
- 1.4M
- Avg. views
- 3.6%
- Engagement
#parentingtips
12 posts in sample
- 1M
- Avg. views
- 2.3%
- Engagement
#parenting
18 posts in sample
- 746K
- Avg. views
- 2.8%
- Engagement
#parentinghacks
3 posts in sample
- 736K
- Avg. views
- 2.4%
- Engagement
#momsofinstagram
9 posts in sample
- 608K
- Avg. views
- 3.4%
- Engagement
#mom
8 posts in sample
- 452K
- Avg. views
- 3.5%
- Engagement
#kids
3 posts in sample
- 349K
- Avg. views
- 3.5%
- Engagement
#babysleeptips
2 posts in sample
- 262K
- Avg. views
- 0.5%
- Engagement
#babysleepconsultant
2 posts in sample
- 262K
- Avg. views
- 0.5%
- Engagement
#babysleep
3 posts in sample
- 205K
- Avg. views
- 0.2%
- Engagement
#positiveparenting
2 posts in sample
- 180K
- Avg. views
- 2.1%
- Engagement
#fatherhood
2 posts in sample
- 101K
- Avg. views
- 1.1%
- Engagement
#babyroutine
4 posts in sample
- 74K
- Avg. views
- 0.3%
- Engagement
#parenthood
2 posts in sample
- 56K
- Avg. views
- 3.4%
- Engagement
Questions, answered.
How is this data measured?+
ContentScout reads social data from public posts and ranks the hashtags based on its own scoring system. This week, the platform sampled 67 posts in the parenting niche.
Which hashtag has the highest average views?+
#relatable leads the sample with 34266593 average views across 2 posts and a 2.51 percent median engagement rate.
Which hashtag appears on the most posts in this sample?+
#momlife appears on 23 posts, averaging 3126534 views with a 2.49 percent median engagement rate.
Should I use all of these hashtags on every post?+
No. The data shows how specific tags performed across individual posts, and average views describe those posts rather than serving as a guarantee for your own content.
More on Parenting on Instagram
Parenting on other platforms
Hashtags that work in other Instagram niches