Instagram Hashtags for Art & Illustration
This week, ContentScout sampled 67 public Art & Illustration posts on Instagram. The average view count across the sample is 285,246, and the median engagement rate is 5.07%. This is the first time this page has data, so no prior run exists for comparison. Use the rankings below to see which hashtags appear on the highest-performing posts.
ContentScout's own analysis: we sample real public posts matching art & illustration search terms on Instagram and score them by how much engagement they're getting relative to how recently they were posted. Hashtags are ranked by the average views of the posts using them, not by how often they appear. The numbers describe those posts, they don't promise results.

#sketch
3 posts in sample
- 1.2M
- Avg. views
- 1.9%
- Engagement

#texture
2 posts in sample
- 1.1M
- Avg. views
- 6.2%
- Engagement

#tutorial
4 posts in sample
- 1M
- Avg. views
- 3.6%
- Engagement

#howtodraw
6 posts in sample
- 799K
- Avg. views
- 1.8%
- Engagement

#draw
2 posts in sample
- 640K
- Avg. views
- 5.4%
- Engagement

#drawing
15 posts in sample
- 523K
- Avg. views
- 3.4%
- Engagement

#sculpture
2 posts in sample
- 436K
- Avg. views
- 5.2%
- Engagement

#artprocess
16 posts in sample
- 416K
- Avg. views
- 5.9%
- Engagement

#painting
14 posts in sample
- 401K
- Avg. views
- 5.7%
- Engagement

#art
33 posts in sample
- 400K
- Avg. views
- 4.8%
- Engagement

#paintingprocess
2 posts in sample
- 398K
- Avg. views
- 5.5%
- Engagement

#artgallery
2 posts in sample
- 398K
- Avg. views
- 5.3%
- Engagement

#kidsdrawing
2 posts in sample
- 368K
- Avg. views
- 1.4%
- Engagement

#creativity
2 posts in sample
- 368K
- Avg. views
- 1.4%
- Engagement

#design
2 posts in sample
- 357K
- Avg. views
- 5.5%
- Engagement

#texturedart
2 posts in sample
- 321K
- Avg. views
- 6.3%
- Engagement

#diycrafts
3 posts in sample
- 317K
- Avg. views
- 1.5%
- Engagement

#simpledrawing
3 posts in sample
- 317K
- Avg. views
- 1.5%
- Engagement

#digitalart
3 posts in sample
- 287K
- Avg. views
- 6.1%
- Engagement

#artist
19 posts in sample
- 266K
- Avg. views
- 4.7%
- Engagement

#timelapse
6 posts in sample
- 233K
- Avg. views
- 6.1%
- Engagement

#acrylicpainting
4 posts in sample
- 224K
- Avg. views
- 6.0%
- Engagement

#oilpainting
4 posts in sample
- 215K
- Avg. views
- 5.9%
- Engagement

#artoftheday
2 posts in sample
- 126K
- Avg. views
- 8.8%
- Engagement

#paintings
3 posts in sample
- 125K
- Avg. views
- 4.7%
- Engagement
Questions, answered.
How is this data measured?+
ContentScout reads social data from public Instagram posts in the Art & Illustration niche and ranks the hashtags based on its own scoring system.
Do high average views mean my posts will get those views if I use these tags?+
No. A hashtag's average views describe the posts using it in the sample, not a guarantee of your individual reach.
Should I use all of these hashtags at once?+
No. The data lists individual hashtags and their metrics separately. Do not use all of them on a single post.
Which hashtags appear most frequently in the sample?+
#art appears on 33 posts, #artist appears on 19 posts, and #artprocess appears on 16 posts.
Which hashtag has the highest average views in the current ranking?+
#sketch leads the ranking with 1,167,006 average views across 3 posts in the sample.
More on Art & Illustration on Instagram
Hashtags that work in other Instagram niches
