Instagram Art & Illustration Hashtag Performance
This week, we sampled 70 public Art and Illustration posts on Instagram. The average view count across the sample is 209591, up from 199748 in the previous run. Median engagement sits at 14.04%. ContentScout reads these public posts to rank the hashtags by performance.
ContentScout's own analysis: we sample real public posts matching art & illustration search terms on Instagram and score them by how much engagement they're getting relative to how recently they were posted. Hashtags are ranked by the average views of the posts using them, not by how often they appear. The numbers describe those posts, they don't promise results.
#acrylicpaint
2 posts in sample
- 1.3M
- Avg. views
- 20.1%
- Engagement
#paint
2 posts in sample
- 1.3M
- Avg. views
- 20.1%
- Engagement
#tutorial
4 posts in sample
- 630K
- Avg. views
- 9.0%
- Engagement
#sketch
3 posts in sample
- 580K
- Avg. views
- 26.0%
- Engagement
#artwork
6 posts in sample
- 443K
- Avg. views
- 19.8%
- Engagement
#howtodraw
5 posts in sample
- 420K
- Avg. views
- 5.0%
- Engagement
#sketching
2 posts in sample
- 313K
- Avg. views
- 10.4%
- Engagement
#drawing
10 posts in sample
- 281K
- Avg. views
- 14.6%
- Engagement
#art
28 posts in sample
- 242K
- Avg. views
- 14.7%
- Engagement
#artreels
2 posts in sample
- 218K
- Avg. views
- 12.4%
- Engagement
#artist
17 posts in sample
- 218K
- Avg. views
- 17.1%
- Engagement
#artistsoninstagram
3 posts in sample
- 211K
- Avg. views
- 17.0%
- Engagement
#sculpture
2 posts in sample
- 191K
- Avg. views
- 15.6%
- Engagement
#classicalpainting
3 posts in sample
- 137K
- Avg. views
- 15.9%
- Engagement
#paintings
3 posts in sample
- 127K
- Avg. views
- 14.4%
- Engagement
#texturedart
2 posts in sample
- 105K
- Avg. views
- 5.5%
- Engagement
#texturedpainting
2 posts in sample
- 105K
- Avg. views
- 5.5%
- Engagement
#kunstwerk
2 posts in sample
- 105K
- Avg. views
- 5.5%
- Engagement
#arttutorial
3 posts in sample
- 83K
- Avg. views
- 7.4%
- Engagement
#painting
9 posts in sample
- 82K
- Avg. views
- 14.0%
- Engagement
#digitalart
5 posts in sample
- 74K
- Avg. views
- 22.7%
- Engagement
#artprocess
15 posts in sample
- 69K
- Avg. views
- 13.8%
- Engagement
#digitalpainting
3 posts in sample
- 62K
- Avg. views
- 40.5%
- Engagement
#illustration
11 posts in sample
- 41K
- Avg. views
- 25.0%
- Engagement
#portraitpainting
2 posts in sample
- 34K
- Avg. views
- 19.6%
- Engagement
Questions, answered.
How is this hashtag data measured?+
ContentScout samples public posts in the Art and Illustration niche each week. We measure the average views and median engagement rate for posts using each specific hashtag.
Should I use all of these hashtags at once?+
No. The data shows how individual hashtags perform across different posts, not how a single post performs with all of them combined.
What do the average view numbers mean?+
The view numbers describe the average reach of the posts that used each tag in our sample. They are not a guarantee of reach for your own posts.
Which hashtags are broad versus specific?+
Tags like #art appear on 28 posts with 241969 average views, while tags like #acrylicpaint appear on 2 posts with 1322982 average views. Broader tags appear on more content, while specific tags vary widely in sample size.
More on Art & Illustration on Instagram
Hashtags that work in other Instagram niches