Instagram Fitness and Wellness Hashtag Performance Data
To get the best reach in the Fitness and Wellness niche on Instagram right now, top-performing posts are using hashtags like #homeexercises, #gym, and #workoutroutine. Based on our sample of 69 public posts this week, the average views per post reached 1,443,266, which is up from the previous run's average of 1,341,949, with a median engagement rate of 2.95%. You should select tags strategically rather than using them all at once: broader tags like #fitness appear often but have lower average views, while highly specific tags can have massive average views but might rely on a very small sample size.
ContentScout's own analysis: we sample real public posts matching fitness & wellness search terms on Instagram and score them by how much engagement they're getting relative to how recently they were posted. Hashtags are ranked by the average views of the posts using them, not by how often they appear. The numbers describe those posts, they don't promise results.
#homeexercises
2 posts in sample
- 28M
- Avg. views
- 1.4%
- Engagement
#funny
2 posts in sample
- 5.4M
- Avg. views
- 1.4%
- Engagement
#gym
13 posts in sample
- 4.8M
- Avg. views
- 5.5%
- Engagement
#workoutroutine
3 posts in sample
- 4.6M
- Avg. views
- 4.0%
- Engagement
#muscle
6 posts in sample
- 2.3M
- Avg. views
- 3.3%
- Engagement
#workoutmotivation
5 posts in sample
- 2.2M
- Avg. views
- 1.3%
- Engagement
#motivation
3 posts in sample
- 1.4M
- Avg. views
- 5.5%
- Engagement
#fitnessmotivation
13 posts in sample
- 1.2M
- Avg. views
- 4.9%
- Engagement
#fitfam
10 posts in sample
- 1.1M
- Avg. views
- 2.1%
- Engagement
#fitness
17 posts in sample
- 846K
- Avg. views
- 1.4%
- Engagement
#gymmotivation
18 posts in sample
- 753K
- Avg. views
- 5.3%
- Engagement
#gymreels
4 posts in sample
- 674K
- Avg. views
- 8.0%
- Engagement
#lifestyle
4 posts in sample
- 334K
- Avg. views
- 5.6%
- Engagement
#discipline
2 posts in sample
- 317K
- Avg. views
- 0.0%
- Engagement
#mindset
2 posts in sample
- 317K
- Avg. views
- 0.0%
- Engagement
#fitnessreels
11 posts in sample
- 251K
- Avg. views
- 2.9%
- Engagement
#workoutplan
2 posts in sample
- 225K
- Avg. views
- 2.8%
- Engagement
#fyp
2 posts in sample
- 213K
- Avg. views
- 0.7%
- Engagement
#homeworkout
3 posts in sample
- 208K
- Avg. views
- 1.4%
- Engagement
#gymrat
4 posts in sample
- 176K
- Avg. views
- 6.6%
- Engagement
#yatindersingh
5 posts in sample
- 123K
- Avg. views
- 3.4%
- Engagement
#building
5 posts in sample
- 123K
- Avg. views
- 3.4%
- Engagement
#girlswholift
2 posts in sample
- 122K
- Avg. views
- 6.6%
- Engagement
#trending
2 posts in sample
- 118K
- Avg. views
- 0.0%
- Engagement
#workout
14 posts in sample
- 115K
- Avg. views
- 3.2%
- Engagement
Questions, answered.
How is this hashtag performance measured?+
This data is tracked by ContentScout, a tool that analyzes social data from a sample of 69 real public Instagram posts in the Fitness and Wellness niche this week. We measure the total views and engagement rates for posts using each specific hashtag to calculate averages.
Which hashtags have the highest average views in this sample?+
In this week's sample, #homeexercises led with an average of 27,654,284 views, followed by #funny with 5,413,707 average views and #gym with 4,786,600 average views. Keep in mind that some high-performing tags like #homeexercises only appeared on 2 posts in our sample, meaning the data is thin for those specific terms.
Should I use all of these hashtags on my Instagram posts?+
No, you should not use them all at once. High average views on a tag describe the posts that used it, not a guarantee of your own reach. It is better to balance broad tags like #fitness, which appeared 17 times, with niche tags like #gymrat, which had a 6.57% median engagement rate across 4 posts.
How does this week's performance compare to previous periods?+
Overall views for these top fitness posts are up this week. The average views across our sample reached 1,443,266, compared to the previous run's average of 1,341,949 views.
More on Fitness & Wellness on Instagram
Fitness & Wellness on other platforms
Hashtags that work in other Instagram niches