How is this data measured?

ContentScout reads social data from public Instagram posts in the Fitness and Wellness niche. It ranks the hashtags based on its own scoring system, tracking how many posts use each tag, their average views, and median engagement rates.

Which hashtag has the highest average views?

#personaltrainer leads the ranking with 1870293 average views across 2 posts in the sample, along with a 14.98% median engagement rate.

Which hashtags appear on the most posts in this sample?

#workout and #gym both appear on 17 posts in the sample. #workout averages 542214 views with a 5.15% median engagement rate, and #gym averages 269993 views with a 7.64% median engagement rate.

Do high average views guarantee similar results for my posts?

No. A hashtag's average views describe the performance of the specific posts using it in our sample, rather than a guarantee of reach.

Should I use all of these hashtags at once?

No. The data shows individual hashtag metrics from sampled posts, not a recommendation to combine them all into a single post.

InstagramFitness & WellnessUpdated November 9, 2026

Instagram Fitness and Wellness Hashtag Performance

This week, we sampled 69 public Instagram posts in the Fitness and Wellness niche. The average views across the sample are 285512, down from 309510 in the previous run. The median engagement rate is 7.83%.

ContentScout's own analysis: we sample real public posts matching fitness & wellness search terms on Instagram and score them by how much engagement they're getting relative to how recently they were posted. Hashtags are ranked by the average views of the posts using them, not by how often they appear. The numbers describe those posts, they don't promise results.

avg. views

286K

285,512 per post

median engagement

7.8%

7.83% exact

posts analyzed

public, from this week

vs. last week

-8%

in average views