Instagram Hashtag Performance for Home and Interiors
To reach the Home and Interiors audience on Instagram right now, highly specific tags like #moderninteriordesign and #organizationtips are driving the highest average views. Our analysis of 69 public posts this week shows an average of 472,150 views and a 2.98% median engagement rate across the niche. You can optimize your reach by balancing broad tags with these high-performing niche options.
ContentScout's own analysis: we sample real public posts matching home & interiors search terms on Instagram and score them by how much engagement they're getting relative to how recently they were posted. Hashtags are ranked by the average views of the posts using them, not by how often they appear. The numbers describe those posts, they don't promise results.
#moderninteriordesign
2 posts in sample
- 7M
- Avg. views
- 3.2%
- Engagement
#organizationtips
2 posts in sample
- 1.8M
- Avg. views
- 4.3%
- Engagement
#storagesolutions
3 posts in sample
- 1.2M
- Avg. views
- 4.1%
- Engagement
#livingroom
2 posts in sample
- 1.2M
- Avg. views
- 3.1%
- Engagement
#smallspaceliving
4 posts in sample
- 932K
- Avg. views
- 3.9%
- Engagement
#homedesign
4 posts in sample
- 901K
- Avg. views
- 0.5%
- Engagement
#interiordesigninspiration
4 posts in sample
- 693K
- Avg. views
- 3.9%
- Engagement
#interiorreels
10 posts in sample
- 673K
- Avg. views
- 1.7%
- Engagement
#designinspiration
2 posts in sample
- 613K
- Avg. views
- 2.5%
- Engagement
#denverinteriordesign
2 posts in sample
- 500K
- Avg. views
- 4.2%
- Engagement
#denverinteriordesigner
2 posts in sample
- 500K
- Avg. views
- 4.2%
- Engagement
#interiordesigntips
2 posts in sample
- 500K
- Avg. views
- 4.2%
- Engagement
#interiorinspo
5 posts in sample
- 496K
- Avg. views
- 1.4%
- Engagement
#interiordesign
23 posts in sample
- 478K
- Avg. views
- 3.1%
- Engagement
#midcenturymodern
4 posts in sample
- 457K
- Avg. views
- 4.0%
- Engagement
#interiordesignideas
3 posts in sample
- 344K
- Avg. views
- 2.9%
- Engagement
#interiordesigner
6 posts in sample
- 300K
- Avg. views
- 2.1%
- Engagement
#designtips
5 posts in sample
- 280K
- Avg. views
- 5.5%
- Engagement
#hometransformation
3 posts in sample
- 271K
- Avg. views
- 0.6%
- Engagement
#homedecor
19 posts in sample
- 122K
- Avg. views
- 3.1%
- Engagement
#homedecorating
2 posts in sample
- 121K
- Avg. views
- 6.4%
- Engagement
#decorideas
4 posts in sample
- 120K
- Avg. views
- 3.8%
- Engagement
#home
3 posts in sample
- 120K
- Avg. views
- 4.5%
- Engagement
#homeinspo
12 posts in sample
- 112K
- Avg. views
- 4.6%
- Engagement
#cozyhome
6 posts in sample
- 64K
- Avg. views
- 3.9%
- Engagement
Questions, answered.
How is this hashtag performance measured?+
ContentScout, a tool for content creators that turns social data into insights, analyzed a sample of 69 real public Instagram posts within the Home and Interiors niche this week. We calculated the average views and median engagement rate specifically for the posts utilizing each hashtag.
Should I use all of these hashtags on my next post?+
No, you should not use all of these tags at once. Some tags like #interiordesign are very broad, appearing 23 times in our sample, while others like #moderninteriordesign or #organizationtips are highly specific. Mix a few relevant specific tags with broader ones rather than crowding your caption.
Does using a high-performing hashtag guarantee my post will get views?+
No, a tag's average views describe the historical performance of the posts in our sample that used the tag. It is a benchmark of current high performers, not a guarantee of future reach for your specific post.
How does this week's data compare to previous weeks?+
Because this is the first time we have compiled and displayed this data, we do not have a prior run to compare these metrics against yet.
More on Home & Interiors on Instagram
Home & Interiors on other platforms
Hashtags that work in other Instagram niches