How is this data measured?

ContentScout reads social data from real public posts sampled this week for the photography niche and ranks the hashtags using its own scoring system.

Which hashtag has the highest average views?

#iphone leads the ranking with 3104634 average views across 4 posts in the sample and a 6.83% median engagement rate.

What do the average view numbers mean for my posts?

The view numbers describe the posts using each tag in our sample, not a guarantee of your own reach. Do not use all of these tags at once.

How many posts used #photography?

#photography appears on 19 posts in the sample, with 199396 average views and a 10.95% median engagement rate.

InstagramPhotographyUpdated November 10, 2026

Top Instagram Photography Hashtags and Reach

This week, we sampled 68 public photography posts on Instagram. The average view count across the sample is 334832, up from 217168 in the previous run. The median engagement rate sits at 7.70%. Here are the hashtags these top-performing posts use.

ContentScout's own analysis: we sample real public posts matching photography search terms on Instagram and score them by how much engagement they're getting relative to how recently they were posted. Hashtags are ranked by the average views of the posts using them, not by how often they appear. The numbers describe those posts, they don't promise results.

avg. views

335K

334,832 per post

median engagement

7.7%

7.70% exact

posts analyzed

public, from this week

vs. last week

+54%

in average views