Instagram Fashion Hashtag Performance
This page shows hashtag performance for Instagram Fashion posts based on 61 real public posts sampled this week. The average view count across the sample is 151162 with a median engagement rate of 7.08%. This is the first time this page has data, so there is no prior run to compare against yet.
ContentScout's own analysis: we sample real public posts matching fashion search terms on Instagram and score them by how much engagement they're getting relative to how recently they were posted. Hashtags are ranked by the average views of the posts using them, not by how often they appear. The numbers describe those posts, they don't promise results.
#howtostyle
3 posts in sample
- 873K
- Avg. views
- 5.3%
- Engagement
#fyp
4 posts in sample
- 59K
- Avg. views
- 4.0%
- Engagement
#fashion
12 posts in sample
- 35K
- Avg. views
- 5.0%
- Engagement
#outfitinspo
9 posts in sample
- 28K
- Avg. views
- 2.3%
- Engagement
#styleinspo
11 posts in sample
- 24K
- Avg. views
- 4.6%
- Engagement
#fashionreels
10 posts in sample
- 22K
- Avg. views
- 7.2%
- Engagement
#outfitideas
10 posts in sample
- 18K
- Avg. views
- 4.7%
- Engagement
#maximalist
2 posts in sample
- 15K
- Avg. views
- 5.8%
- Engagement
#personalstyle
2 posts in sample
- 14K
- Avg. views
- 4.4%
- Engagement
#style
6 posts in sample
- 8.4K
- Avg. views
- 7.3%
- Engagement
#grwm
3 posts in sample
- 7K
- Avg. views
- 3.1%
- Engagement
#ootd
17 posts in sample
- 4.5K
- Avg. views
- 0.0%
- Engagement
#fashioninspo
4 posts in sample
- 3.6K
- Avg. views
- 1.1%
- Engagement
#outfit
4 posts in sample
- 2.7K
- Avg. views
- 7.8%
- Engagement
#fallfashion
2 posts in sample
- 1.1K
- Avg. views
- 3.9%
- Engagement
#fashiontrends
2 posts in sample
- 722
- Avg. views
- 2.3%
- Engagement
#nyc
2 posts in sample
- 428
- Avg. views
- 3.3%
- Engagement
#lifestyle
2 posts in sample
- 428
- Avg. views
- 3.3%
- Engagement
#reels
3 posts in sample
- 356
- Avg. views
- 0.0%
- Engagement
#outfitoftheday
2 posts in sample
- 327
- Avg. views
- 1.1%
- Engagement
#viral
2 posts in sample
- 244
- Avg. views
- 4.7%
- Engagement
#explore
2 posts in sample
- 1
- Avg. views
- 0.0%
- Engagement
#explorepage
3 posts in sample
- 0
- Avg. views
- 0.0%
- Engagement
Questions, answered.
How is this data measured?+
ContentScout samples real public posts in the fashion niche and scores them. This week's sample includes 61 posts.
Which hashtag has the highest average views?+
#howtostyle leads the ranking with 873292 average views across 3 posts in the sample, along with a 5.28% median engagement rate.
Which hashtag appears on the most posts?+
#ootd appears on 17 posts in the sample, with 4540 average views and a 0.00% median engagement rate.
Do these view counts guarantee results?+
No. A hashtag's average views describe the posts using it in our sample, not a guarantee of your individual reach.
Should I use all of these hashtags at once?+
No. The data lists individual hashtag performance rather than a combined set to use together.
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