Instagram Fashion Hashtag Performance and Reach Data

ContentScout, a tool that reads social data and turns it into actionable insights, analyzed a sample of 64 real public fashion posts on Instagram this week to track views and engagement rates for each tag.

No, you should not use all of these hashtags at once. Instead, choose a small, relevant mix of broad hashtags like #fashion or #style, and specific hashtags like #traveloutfit or #howtostyle that directly match your specific content.

No, the average views describe the historical performance of the posts in our sample that used that tag, not a guarantee of future reach. For example, #howtostyle averaged 2,978,520 views across only 2 posts, meaning those specific posts performed exceptionally well, but your individual results will vary.

Average views for the sampled fashion posts increased significantly to 318,976 this week, compared to the previous run's average of 190,606 views.

Broad hashtags like #ootd appear very frequently, showing up in 22 posts within our sample, but they have a lower average reach of 36,441 views. Specific hashtags like #styleinspiration appear on only 2 posts but have a much higher average reach of 2,299,509 views.